Last week marked the unofficial anniversary of the start of the COVID-19 pandemic in the US, and it’s caused a lot of people to do some self-reflection on where they were this time last year and what’s changed for them in the months that followed. Last year was difficult, but it proved to be a tremendously hard one for business owners, many of whom had to deal with the highs and lows of entrepreneurship and leading their respective companies through a damaged economy, a racial reckoning, and one of the most polarizing elections of our lifetime.
The pandemic has also had a significant effect on the beauty industry: major beauty retailers like Sephora and Ulta were forced to temporarily close most of their locations due to safety concerns when COVID-19 cases first began to rise, and makeup sales reportedly plummeted by 52 percent while ecommerce saw a 68 percent growth in year-over-year revenue in March and April.
Needless to say, the dozens of beauty-brand founders ahead have experienced their fair share of ups and downs, and as hard as it’s been to maintain professionalism and keep a clear head throughout such an unusual year, many of them remain hopeful one year later. Read ahead to see the lessons they’ve learned since the start of the pandemic.
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